Yale philosophy

We believe our people are critical to the success of Yale, carrying all of the heritage, experience and reputation of the brand - and revitalising it to move it forward into the future.

This commitment happens at every level of the company - and here are the thoughts and vision of some of our key people:

Proud to represent "unparalleled experience" Yale the obvious choice for residential offering

Yale was the obvious choice when we had to decide which of our brands would represent our complete range of residential solutions. Despite the huge diversity evident in the South Asia markets, Yale uniformly stands for ‘great quality’ and ‘trustworthiness.’ The deep, direct connection consumers have with the brand is inspiring. Every single day, as we take Yale, the world’s favorite lock, to our customers, we experience immense pride. It’s the pride of representing a brand that offers an unparalleled experience.

Manu Ahuja


SSA ABLOY South Asia

Strong marketing strategy brings edges to Yale’s products, functionally and aesthetically

Passing 171 years of legacy, Yale continues to spearhead global lock product market with its strong product lineup and marketing strategy. From mechanical locks to digital door locks, Yale has offered all-round security solutions to millions of households all over the world. We take much pride in understanding each local market so as to customize products that truly meet their needs and developing marketing campaigns that communicate with local resonant messages. Rising popularity in digital products is a good example. We will continue to offer the best security solutions to raise standards in lock products both functionally and aesthetically.

Rebecca Yim

Branding Director

ASSA ABLOY Asia Pacific